Here's Why Set Point Was Developed

"I created SET POINT because I’m tired of watching women go about weight loss in all the wrong ways. I believe weight gain is a complex issue, mediated by the brain body, and must be dealt with utilizing a comprehensive and precise brain body solution."  
                                                 - Dr. Sara Gottfried MD  

As a Harvard- and MIT-educated physician, Dr. Sara found around age 35 that her body wasn’t responding to diet and exercise the way it used to. Her metabolism just wasn’t keeping up with her goals for how she wanted her body to look and feel. So she applied her medical knowledge to her own body first, and then worked with thousands of women to help them lose weight too—efficiently and sustainably—so that the weight loss sticks.

She's researched female weight loss for 25 years and is one of the leading experts on the topic. 

 SET POINT is her best synthesis of a very complex interaction of the female body with an environment that wants to make women fat, also known as an "obesogenic" environment. 

So the main difference is that this packet is evidence-based and designed by a board-certified gynecologist. She designed SET POINT to help women balance hormones, heal their metabolism, and finally achieve their desired weight.

Most women go about weight loss in the wrong way: they eat less and exercise more. But that fails 98 percent of the time, because it doesn’t address the brain component of weight loss, which is involved in hunger, appetite, homeostasis, and the body weight set point.

When you take SET POINT as a packet each day, combined with the proven lifestyle strategies that Dr. Sara describes in her books, you set yourself up to support the healthy metabolism of modern women in multiple ways.

First, by supporting the function of healthy thyroid metabolism. 

How does that work? SET POINT provides nutrients that help support thyroid metabolism and thyroid hormones (may aid in conversion of T4 to T3). Inositol and selenium may provide additional support for healthy metabolic processes in the thyroid.

Second, with ingredients such as chromium, alpha-lipoic acid, EGCG (from green tea) and cinnamon, which offer specialized support for healthy insulin and glucose metabolism. Remember, insulin is the gatekeeper of metabolism.

Third, by supporting stress resilience and helping to relieve stress-related fatigue through an herb called rhodiola. Additionally, omega-3 fatty acids have been shown in studies to help regulate cortisol, mental stress, and promote lean body mass. 

Fourth, by providing phytonutrients, vitamin D, and omega-3s to help balance set point hormones in the brain and body so that you feel less hungry and stop craving the wrong foods. 

Finally, by introducing ingredients such as green tea polyphenols and omega-3 fatty acids, which support the growth of beneficial bacteria – known to promote a higher production of short chain fatty acids (SCFAs).

Note that SCFAs are produced when friendly gut bacteria break down fiber in your gut, and are an important source of energy for the cells of your large intestine, so they play a crucial role in colon health.